How SafariSeven® collects, uses, and protects your personal data when you plan or book a journey with us.
At SafariSeven®, your privacy matters to us. When you use our services, you are placing your trust in us to ensure the privacy of your personal data, and we are committed to protecting it.
This Privacy Policy covers what data we collect about you and why, what we do with that data, and how we handle that data. Throughout this policy, when we write "SafariSeven," "we," or "us," it refers to [SafariSeven Legal Entity Name], registered in [Country/Jurisdiction of Incorporation] under company registration number [Company Registration Number].
The address of our headquarters is Ideas Cartel, The Old Foundry, 1 Sand Hill Rd, Green Point, Cape Town, South Africa. The address for our Washington, DC office is WeWork, 1701 Rhode Island Ave NW, Washington, DC 20036, United States.
Please read the following information carefully. If you enquire or book on behalf of others, you are responsible for ensuring that they are aware of the content of this Privacy Policy and agree to you supplying their personal data. By submitting your data while enquiring or making a booking, you agree to the transfer, storage, and processing of this data as necessary. We will take all reasonable steps to ensure your data is treated securely and in accordance with this Privacy Policy; however, if you do not agree with this policy, we cannot accept your enquiry or booking and you should not use our website.
When you enquire about a safari or booking with us, we may collect your name, address, email address, telephone number, personal travel preferences, and other travel arrangement details. In addition, we may collect date of birth and passport details when finalising a booking. This also applies to any passenger travelling with you.
In some cases, we may need to collect more sensitive personal data, such as information concerning medical conditions, disabilities, and special requirements (including dietary requests, which may disclose religious beliefs), so that we can consider your particular needs in relation to a booking. We collect this information via a secure website interface, with your consent to store and use it.
We process your personal data to meet our legal, compliance, and regulatory obligations — for example, to respond to a valid legal claim, summons, or regulatory order, and to protect our property, rights, and interests, as well as those of other persons.
We also process personal data for crime prevention and detection, including fraud prevention for online payments, identity verification, and accounting or audit purposes. If you visit one of our offices, you may be monitored by CCTV for security purposes. In each case, we do so in compliance with applicable laws.
We collect personal data from third parties you have authorised to provide it to us — for example, a travel agent or another person making a booking on your behalf, a travel companion, a promotion partner, or social media and other digital platforms. We also collect personal data from individuals who refer you to our products or services, and we ask these individuals to confirm that you are happy to hear from us.
We do not generally collect sensitive personal data, but where we do, we seek to minimise its collection and use and handle it with extra care. We may share this information with third parties who help manage your booking or journey (for example, parties who provide accessibility assistance), including transfers across borders where necessary. Where you, or any travelling companion, provide us with sensitive personal data, you confirm that it has been provided voluntarily and consent to its use for the purposes for which it was collected.
SafariSeven does not directly process or store your full payment card details. Payments are handled by a third-party payment service provider, who collects and processes payment information (such as card number, expiry date, and security code) directly and in accordance with their own privacy and security standards, including PCI-DSS. We may receive limited confirmation data from our payment provider (such as payment status, amount, and a masked reference) for booking, accounting, and fraud-prevention purposes.
When you use our website, we automatically collect certain information, including:
When putting together your tailor-made travel itinerary, we may use your personal data to:
We may use personal data to let you know about products and services we think may interest you, based on your preferences, inferred interests, or interactions with us (including on social media). We will only send direct marketing in accordance with your marketing preferences and applicable law. You may contact us or use the "unsubscribe" option at any time to stop receiving marketing communications. Even if you unsubscribe from marketing, you will still receive operational and service messages relating to any enquiry or booking.
We may use personal data such as your travel history, preferences, and behaviour on our website for profiling purposes — for example, to better understand what you would like from us, tailor content and offers, and improve our services. We take steps to ensure that any profiling based on legitimate interest does not override your own rights and freedoms.
We aggregate and, where possible, de-identify personal data to analyse website usage patterns, improve our content and services, and support our business operations. We may appoint third parties, such as analytics providers, to do this on our behalf, including through the use of cookies.
We may use your personal data to improve our products and services, conduct customer satisfaction surveys, and improve our internal systems, including for testing, maintenance, and staff training.
Where the General Data Protection Regulation (GDPR) applies to you (for example, if you are located in the European Union or United Kingdom), we rely on one or more of the following legal bases: performance of a contract, our legitimate interests as a commercial organisation, compliance with a legal obligation, or your consent.
Where the Protection of Personal Information Act, 2013 (POPIA) applies (for example, if you are located in South Africa), we process your personal information only where a justifiable basis exists under POPIA, including where processing is necessary to conclude or perform a contract, to comply with a legal obligation, to pursue our legitimate interests, or where you have consented.
We have implemented technical and organisational security measures designed to protect the personal data you share with us, including:
We keep your personal data for as long as reasonably necessary for the purposes for which it was collected, including to manage bookings and provide related products or services. We may retain data for longer where required by law (for example, tax, accounting, or regulatory requirements) or where necessary to establish, exercise, or defend legal claims. Data is disposed of securely once no longer required.
Our website and services are not directed at children, and we do not knowingly collect personal data directly from children. Where a child is included as part of a booking, we collect and use the child's personal data only as provided by a parent or legal guardian, and with their consent. We reserve the right to erase any personal data of a child under 18 if we become aware that it was provided without lawful parental or guardian consent.
A cookie is a small file downloaded to your device that collects information about how you navigate our website. Cookies help us understand how visitors use our website, remember your preferences, and tailor content, marketing, and advertising. You may configure your browser to refuse cookies, although this may affect certain website functionality.
Most browsers allow you to manage cookie preferences through their settings menu (typically under Privacy and Security). Please refer to your browser's support documentation for specific instructions on viewing, blocking, or deleting cookies.
Depending on where you are located, you may have certain rights in relation to your personal data under the GDPR, POPIA, or other applicable data protection laws. To exercise any of the rights below, contact us at the details provided at the end of this policy; we may ask for additional information to verify your identity. We will make every reasonable effort to respond within 30 days, or inform you if we require further time or information.
You have the right to request reasonable access to the personal data we hold about you, and, where applicable, to receive a copy in a structured, commonly used, machine-readable format.
You may ask us to correct inaccurate or incomplete personal data. We may verify the accuracy of the data before making any correction.
You may request erasure of your personal data where it is no longer needed for the purpose it was collected, where you have withdrawn consent, following a successful objection, or where it has been processed unlawfully. We are not required to comply where processing is necessary for compliance with a legal obligation or for the establishment, exercise, or defence of legal claims.
You may object to processing based on our legitimate interests if you believe your fundamental rights and freedoms outweigh those interests.
If you believe we have not complied with applicable data protection law, you have the right to lodge a complaint with your local supervisory authority — for example, the Information Regulator of South Africa (POPIA) or your national data protection authority (GDPR).
We reserve the right to modify this Privacy Policy at any time, in our sole discretion. If we make changes, we will post the revised policy on our website and update the "Last Updated" date above. Your continued use of our website following any changes constitutes acceptance of the revised policy.
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:
Email: info@safariseven.com
Cape Town office: Ideas Cartel, The Old Foundry, 1 Sand Hill Rd, Green Point, Cape Town, South Africa
Washington, DC office: WeWork, 1701 Rhode Island Ave NW, Washington, DC 20036, United States
